CASA

I launched and built a luxury unisex clothing brand, growing it to over £30,000 in revenue within two years while working part-time. Handling everything from brand development and production to marketing and sales, I turned a passion project into a thriving business. My expertise in performance marketing, e-commerce, and brand strategy led to standout successes, including sold-out pop-up stores, high-return ad campaigns, and a 30% increase in website conversion rates. Due to job commitments and family circumstances, I made the difficult decision to pause the brand, but the experience sharpened my ability to build and scale brands from the ground up.

VIDEO CAMPAIGNS

Leveraging data-driven strategies, I developed and executed high-impact Facebook and Instagram ad campaigns that drove brand awareness, engagement, and conversions. From lookalike audiences and retargeting to Facebook Shop carousels and traffic campaigns, I utilised advanced ad tactics to maximise results, achieving150% ROI on paid social PPC campaigns, significantly boosting online sales and visibility. With a deep understanding of paid social strategy, I created campaigns that not only delivered strong ROAS but also strengthened brand identity and customer loyalty.

Casa is an independent streetwear brand based in the U.K. Our goal is simple, to create luxury designer-led high-quality goods at a modest price point. We strive to offer garments that are in the perfect space of the known and the new, by designing timeless garments. We do this by taking classic staple pieces in the industry and reworking them the casa way. Our garments are made with love. Our garments tell a narrative, the narrative of casa. We are just getting started…

At casa, we value creativity, love to work, and collaborate with the best creative minds in the industry, in particular the youth. If you create a product with us, you will be promoted as the creator of the product, marketed across all our channels in both print and digital. The aim here is to get you more exposure as an emerging creative in the industry!

View the videos above to see how our website displays on mobile and how our Facebook carousel ads engage users. We tested various layouts to enhance clarity, navigation, and product presentation, ensuring a seamless experience. Our ad experiments focused on optimising visuals and sequencing to maximise engagement and conversions.

Key Achievement:

Built a high-performing brand from the ground up, handling everything from design to marketing, photography, videography, and e-commerce.

Achieved a 150% ROI on paid social PPC campaigns, driving significant brand visibility and online sales.

Sold out garments at pop-up stores—outperforming 20+ brands at a London event and achieving the second-highest sales.

Managed UK & China-based manufacturers to produce premium, in-demand pieces that resonated with the target market.

Optimised third-party sales channels (ASOS Marketplace, Facebook, Depop, Fassion), ensuring brand consistency and sustained revenue growth.

Designed and developed the website, enhancing UX/UI and increasing conversion rates by 30%.

↑Back to Top