CELEBRATE DIVERSITY

This brief was written in response to President Trump's travel ban. Which includes a four-month ban on refugee resettlement, whilst the administration analyses the vetting system. As a law, it is seen globally as extremely hurtful, with racist implications conveyed. It thus tarnishes America's reputation and civilians from the banned countries. The main aim of the brief was to inform the mislead of the false implications of the ban, in an engaging way, that works to reduce prejudice and unite people through a celebrate diversity movement.

To enhance the awareness of the campaign mediums such as posters and stickers were used. Racism is still a prevalent issue in America today, with 46% of Americans stating it as a big problem. This campaign includes Lady Liberty, before air travel she was seen as a welcoming symbol for immigrants travelling to the U.S for the first time, she stands as constant reminder for American citizens, that they have friendship between nations and freedom from oppression. As a symbol it works to represent the celebrate diversity movement.

Social media is at the heart of the movement to help broaden the conversation and build connections. Creating an online forum, and uploading consistent content with images and videos that are emotionally engaging and informative, similar to the one I have produced will contribute to supporting the movement. The like and sharing element will be influential to spreading the message.

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